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10 Best Biotin Shampoos for Lush, Healthy Hair

Shop these top picks to help your dreams of stronger, fuller hair come true.

biotin shampoos

When it comes to achieving fuller, longer, thicker hair, there are a few superstar ingredients that hair experts lean on time and time again, and one of those go-tos is biotin. Also known as vitamin B7, biotin is known for energy production and available in supplement form; it's also added to haircare products like shampoos and conditioners in an effort to enhance hair health. If you've ever looked into how to grow your hair faster, it's likely you've come across the buzzy ingredient. It's believed that biotin can help improve hair growth, give fine hair a boost in volume and even help reduce hair loss and thinning.

But can biotin in shampoo really work to regrow hair or prevent hair loss?

Unfortunately, the answer is that it's not likely, since shampoos are rinsed off hair and don't spend an extended amount of time touching the scalp, the experts in the Good Housekeeping Institute Beauty Lab explain. But while they may not grow hair, when biotin shampoos are applied topically, there is some limited evidence that they may strengthen existing strands and minimize breakage, says Hadley King, M.D. , a dermatologist in New York City. "Hair loss is a symptom of biotin deficiency, so biotin supplementation is thought to benefit people with hair loss or hair thinning," she adds. Still, even though biotin is often touted as a hair growth ingredient, there's not enough evidence to prove its effectiveness at growing hair, Dr. King says.

That said, shampoos infused with biotin can provide benefits like deep cleaning and boosting fullness, leaving hair feeling purified, and looking healthier and more lush — making it a great choice for thinning hair, in particular. While the GH Beauty Lab hasn't formally tested biotin shampoos in our labs, our analysts and chemists are constantly testing shampoos — including shampoos for color-treated hair, clarifying shampoos, volumizing shampoos and custom shampoos — and ranking them based on how well they cleanse hair and lather, if they're irritating, sensorial attributes like scent and texture and how hair looks and feels after use, among many other factors. In short, our experts know which brands to trust and what to look for when it comes to buying a good shampoo.

Below, we've rounded up the best biotin shampoos to add to your haircare arsenal, based on GH Beauty Lab expertise, editor favorites and top-reviewed picks by online shoppers:

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Best Overall Biotin Shampoo
DALLAS Biotin Thickening Shampoo
R+Co dermstore.com

If you love a good blowout, but have trouble perfecting the oomph of volume at home, try this R+Co cleanser. It's made for fine or flat strands and is formulated with pro vitamin B5, biotin and coconut oil to hydrate, soften and add a boost of volume to the hair. It's a first-step wonder that makes the world of a difference when styling your strands. 

  • Softens hair
  • Adds life to limp strands

  • Pricey
Best Drugstore Value Biotin Shampoo
Thick & Full + Biotin & Collagen Shampoo
OGX amazon.com

The combination of collagen and biotin makes this OGX shampoo the perfect foundation for healthy hair, no matter what your hair goals. It's also formulated with hydrolyzed wheat proteins that make hair look and feel thicker after each use. And since you can snag a bottle for a little over $5, this is a win-win all around. "This is my absolute favorite so far," one reviewer writes. "I have noticed a difference in my hair volume and strength."

  • Adds volume to thin, flat hair
  • Promotes hair health
  • Affordably-priced
Best Biotin Shampoo for Hair Growth
Clinical Strength Hair Growth & Regrowth Therapy Hair Loss Shampoo
Pronexa amazon.com

While there's not enough formal data to support biotin as a hair growth supplement on its own, if you are looking for something that will actually help regrow hair, look no further.

This Pronexa formulation includes minoxidil, the only FDA-approved ingredient to promote new hair growth. "While I haven’t noticed new hair growth, I am very happy to see a huge decrease in the amount of hair falling out when I combed it after shampooing," a reviewer reported. "My hair also feels much thicker and more textured."

  • Contains hair growth active ingredient

  • Pricey
Best Biotin Shampoo for Hair Loss
Biotin Shampoo
Honeydew amazon.com

Thanks to the healthy hair duo biotin and zinc pyrithione, this Honeydew shampoo is like a reset for thin, dull and weak strands. It helps to boost moisture levels in the hair, remove excess buildup on the scalp and, while it can't increase growth, it can promote healthy hair growth. "For about five years, I have been experiencing hair loss," one reviewer writes. "My friends can not believe how much fuller my hair is! It is truly amazing!"

  • Helps balance scalp for healthy hair growth
  • Adds natural-looking volume
Best Biotin Shampoo for Black Hair
Hydrate-Me Wash
Kevin Murphy
Kevin Murphy amazon.com

Biotin is also great for curly and coily ladies. This Kevin Murphy shampoo combines biotin with moisture-rich ingredients like kakadu plum, shea butter and evening primrose oil to ensure curly hair stays hydrated and frizz-free. Plus, vitamins A and C help increase elasticity and keep strands silky smooth. "I have very thick, frizzy curly hair and this shampoo left my hair feeling super shiny and soft," said one reviewer. 

  • Locks in moisture
  • Keeps hair soft and smooth

  • Pricey
Best Natural Biotin Shampoo
Blossom & Bloom Ginseng + Biotin Hair Volumizing Shampoo
Briogeo sephora.com

This Briogeo three-in-one shampoo helps to thicken the appearance of the hair and support healthy hair growth. In addition to biotin, maltodextrin — a natural sugar starch — helps to thicken and separate hair strands creating a fuller look without feeling stiff of sticky. "The volume it gave my hair was insane,"one reviewer marveled. "It’s also lasted five days clean without any trace of extra oil or greasiness."  Bonus: This formula is also safe for color-treated hair

  • Adds natural fullness to the hair
  • Made with 94% naturally derived ingredients

  • Pricey
Best Biotin Shampoo for Thin Hair
Volumizing Shampoo with Biotin Full & Vibrant for Fine or Thin Hair - 12.8 fl oz
Hair Biology
Hair Biology target.com

Whoever said you couldn't have your best hair in your 50s and above didn't meet this magical Hair Biology shampoo formula. Even if you're dealing with thinning strands or hair fall due to aging, this hair cleanser will give your strands a noticeable boost, boasting 10 times more volume. One reviewer raved, "This works as well as more expensive options I have used and is a good product for aging hair." 

  • Helps bulk up fine strands
  • Safe for color-treated hair
Best Biotin Shampoo for Dry Hair
Fine Hair Shampoo
OUAI sephora.com

If you have dry strands, you need a shampoo that hydrates without stripping the hair of its natural oils.  Thanks to the hydrolyzed keratin in this Ouai formula, you can expect moisturized, softened and smoother strands with each wash. "It cleans my hair thoroughly without stripping moisture or color and it leaves my hair light and bouncy," one reviewer writes.

  • Moisturizes dry hair
  • Lightweight for fine strands

  • Pricey
Best Biotin Shampoo for Breakage
Professionals Strengthening Shampoo
Suave Professionals
Suave walmart.com

When your hair is full of split ends and breakage, biotin can help save the day. That's why Suave's biotin-rich shampoo is a great pick for restoring strength to the hair. It's formulated with a special technology that locks in hydration and helps to keep breakage at bay. "I was losing hair by the hand full," one reviewer writes. "I have used [this shampoo] four times and I am down to losing 2 or 3 hairs. I love this stuff!"

  • Reduces breakage
  • Bargain price
Best Mild Biotin Shampoo
Nutrient Blends Illuminating Color Care Shampoo
Pantene walmart.com

If you love a good dye job or find yourself reaching for hot tools often, opt for a mild shampoo like this one that helps keep breakage and damage to a minimum. It's safe for color-treated hair and helps to keep moisture levels balanced and add radiance to otherwise dull locks.  "I bleached my hair and dyed it pink and let me tell you, this is my new go-to shampoo," one reviewer raves. "Keeping my color vibrant isn't the only thing this shampoo is good at, my hair gets nourished and clean as well."

  • Gentle enough for color-treated and damaged hair
  • Revives lifeless strands
  • Good value
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